Did you know that a CSA report revealed that a minimum of 12 languages are required to reach 80% of internet traffic? And if you are using only a single language, then you are missing out on the target audience of a global market.
So, it becomes essential to invest in media translation to expand the potential of your business.
But the question here arises: what is media translation? In this blog post, we will unveil the secrets of media translation, the types of media translation, and the top tools and technologies used for media translation. So, let’s embark on this expedition together into the heart of translation’s enigma.
What is Media Translation?
Before understanding what is media translation? We need to understand what media content means. A range of documents that businesses use regularly in their daily operations is called media content. These media contents range from press releases, social media posts, video files, audio files, etc. Generally, media content includes anything from promotional videos to press releases.
Now back to our question: what is media translation? It is nothing, but just the translation of media content like, audio files, press releases, newsletters. This translation also includes multimedia translations like dubbing and voice-over. It is essential so that your business can engage with target audiences in a new location.
We know that we are in the era of globalization, and many businesses want to engage with their target audience in more than one country. And media translation is the magic door to success. When done correctly, this multimedia translation will help your business reach beyond international borders.
Types of Media Translation
Multimedia translation, is sometimes referred to as audiovisual translation. And this type translation comprises many types. Here we have listed a few types of media translation.
1. Dubbing
It is also known as lip-synchrony, and it comes under media translation because it involves synchronization, translation, and dubbing of the performances of the artist. Dubbing follows the phrasing, timing, and lip movement of the dialogue so it is considered the most comprehensive part of translation.
2. Subtitling
Translation subtitling is the most studied model of multimedia translation. Subtitling is a kind of multimedia translation that depends on the target audience as it conveys the target language version of the source language. For instance, Subtitling is a preferred option for art house cinema and documentaries. But, subtitling is not for advertisements because, in the case of advertisements, it connects better with the target audience in their native language.
3. Voice-over
It is a kind of multimedia translation that requires a whole bunch of equipment to make the process worthwhile. Voice-over refers to spoken text. And this process requires proper resources, which include a microphone and equipment that modulates and records the voice correctly.
4. Transcription
Well, it is also part of a multimedia translation. It is a representation of language in writing. It functions as a guide for the translation. The transcript is an audio file that is original and allows the professional translator to translate the narrative.
Top Tools and technologies for media translation
Now we are living in a time where the technology landscape is constantly evolving and newer tools and technologies are emerging in our fast-paced world. Here we have listed a few tools and technologies for media translation.
1. Subtitle and Captioning Software
For translating video and audio files, subtitle and captioning software are essential. All these tools help professional translators create accurate and timed subtitles for various media formats. Some of the common subtitle software programs are Subtitle Edit, Aegisub, and Amara.
2. Voice-over and Dubbing Tools
In multimedia translation, voiceover and dubbing are often used to convey the message in the target language. Software like Avid Pro Tools, Adobe Audition, and Audacity are used for recording and editing voice overs and dubbing.
3. Speech Recognition Technology
Speech Recognition technology can be utilized for transcription and subtitling. Some of the common tools, like Dragon Naturally Speaking and Otter.ai, can convert spoken content into written text.
4. Computer-Assisted Translation (CAT) Tools
CAT Tools are widely used in translation workflows. They help professional translators work more efficiently by providing features such as translation memory, terminology management, and real-time collaboration. Some of the popular CAT tools include SDL Trados Studio, memoQ, Wordfast, and Memosource.
5. Terminology Management Tools
The consistent use of terminology is vital in media translation services. Terminology management tools such as SDL Multi-Term and Acrolinx help maintain glossaries and ensure consistent language usage across projects.
Choosing the right tools and technologies depends on the specific requirements of your media project, the target audience, the type of content, and the resources available. It is important to stay up-to-date with the latest advancements in the translation industry to make informed decisions about the best tools and technologies for your needs.
We at Naarg can provide you with the best media solutions. At Naarg Data Media, we possess the specialized skills to effectively convey and amplify your content on a worldwide stage. Whether it’s through expert subtitling services or comprehensive metadata management, we’ve got all aspects covered. Expand your global reach with our top-notch media translation services.
Contact us now to take your content to the world stage.
