Website localization has become essential if you wish to sell your product or service across different countries. As we all know, language is the backbone of communication however, when it comes to website localization it is way more complicated than just copy-pasting content from google translate.
Website localization tools support the website developers and project managers to automate translation, optimize the applications, and media to align with a target audience, their local culture, and preferences.
We have compiled a list of the seven best website localization tools.
What are website localization tools?
Website localization tools are those tools that help you manage your website and localization process through computer-assisted translation(CAT), quality assurance, version control, etc. Using a website localization tool can improve the cost-efficiency of the localization process and also ensures high quality and accurate translations. In a recent study, it was stated that more than 1/3 of all internet users are non-native English speakers.
According to Forrester Research, if the website is in their language, users tend to stay longer than usual. The benefits of website localization are clear, and if companies are looking to expand internationally, and reach a target audience, then website localization is the best option for them.
Website localization tools support website developers and project managers to automate, translate, and simplify the software, its media, file formats, applications, and other content according to the local culture and preferences of the target audience. Many website localization tools support many applications successfully.
List of features to consider when choosing a website localization tool
Website localization has become an essential part of international marketing strategy. A Common Sense Advisory report states that 76% of users spend most of their time on websites that are in their language. To build a relationship with consumers there is a need to ensure that your message is clear and understandable.
Here we will discuss the key features to contemplate when choosing a website localization tool.
Check on the Access rights offered by website localization tools
The need to check what types of access rights the tools offer is essential. It should provide enough security measures in the form of Identify Access Management (IAM) features to ensure you can easily grant specific kinds of access to chosen people. You should have the ability to seamlessly change access whenever it is necessary.
Evaluate the ease of task management and creation
The process of website localization is varied and complex. It consists of numerous tasks and subtasks that need to be monitored and completed according to specific deadlines. This tool identifies any errors and notifies the relevant people.
Third-Party Software Integration
Sometimes you might require software or tools which are not available in the website localization tool itself. In such cases, it will be very beneficial if your website localization tool supports third-party integrations. It enables you to use various technologies to ensure the website localization tool is perfect.
Customizable Template for Style Guides
Good website localization tools always come with style guides and template support. Website localization tools should offer customizable style guide templates, that you can cater to different clients. Without a customizable template for style guides, the website localization tool will look messy and disengaging.
The tool includes an In-Context Editor
If you require multi-language localization, this in-context editor is a great feature. It is beneficial for the complicated target language. The in-context editor will highlight different meanings or contextual meanings of words or phrases of the target language. This feature makes the website localization tool and the localization process seamless.
7 Best website localization tools
Website localization tools have become a backbone for any company that wants to grow globally and reach a target audience. Here is the list of the best website localization tools.
1. Computer-Assisted Translation (CAT) Tools
Computer-assisted translation tools help improve professional translators’ performance in the localization process. The main purpose of CAT Tools is to organize texts into smaller segments to effectively translate content into the local language. These segments get stored in databases known as translation memories.
2. Translation Management Systems (TMS)
It is essential to work with proper Translation Management Systems tools for effective translation. These TMS tools include CAT, workflow automation, and management tools. This system is in charge of automating non-essential and repetitive tasks. It helps maintain consistency and translation quality.
3. Bug Tracking Tools
Bug Tracking tools automate error tracking during the website localization process. Bug tracking tool tests the translated content and helps them in the detection of any bugs or errors on time.
4. Linguistic Quality Assurance Tools
Quality assurance or QA tools are productive tools for the website localization process. QA tools cover the data like numbers, terminology, segments, and abbreviations.
5. Desktop publishing Tools
DTP, often abbreviated as a Desktop publishing tool, is about page layout, which turns out to be an essential feature when it comes to the website localization process. Including the DTP tool in the workflow can be beneficial for localization specialists as they can easily edit the text for the translation process.
6. Terminology Management Tools
A terminology management tool also known as Termbase is a tool with a set of glossaries created for linguistic and branding purposes. The database for glossaries can be saved in various file formats, such as CSV, and XLS. Professional translators can easily search the glossaries from the database to ensure they are using the correct term.
7. Native Keyword Planning Tools
To approach a target audience, website SEO is the key. Keyword research tools are used to identify the best search terms, such as google keyword planner and Ahref keyword explorer. Using native keyword planning tools helps to improve the website’s visibility and reach.
We at Naarg understand how important it is for companies to grow their brands and business in an international market while maintaining consistency in their message. Regardless of the industry or language, we adapt your website to the local culture.
Feel free to visit our website or reach us at info@naargmedia.com to know more about our services.