With the advancements in digital technology and the internet, the world has become so much more connected which was not possible before. As per the report published in World Population Review, 69% of the world’s population use the internet as of 2022 and this number is likely to increase by 4% every year.
Everything that you need is now accessible with the click of a button. We can say the world is in your fist. So, it is really important to take advantage of this while marketing content too. The internet is ruled by the English language but not everyone who browses the internet speaks English.
Hence it is really important to translate marketing content according to the target audience’s native languages to increase more reach of your content.
In this article, we will discuss marketing content translation and why it is important to you.
What is marketing content translation?
Marketing content translation is the process of translating a company’s marketing content, ads, and collaterals while also ensuring that the message and brand voice are intact. It is not as easy as it sounds. A lot of factors should be taken care of as translation is not just simply translating texts from one language to another.
It is suggested you approach a professional marketing translator for this purpose. So, who is a marketing content translator?
A marketing content translator is a professional who is specialized in the field of translating marketing content. They have expertise in using the correct linguistic aspects that make sure the message in the content is not changed.
Why is the translation of marketing content important?
Only 25% of the global population is proficient in English. This can make it difficult for your products or services to establish themselves well in the international market as non-English speakers may not be able to access the products, services or websites if they are in English.
So, it is really necessary to present your products or services as per the language preference of the local audience in order to reach a wider audience and boost conversions. Therefore, marketing content translation is needed to communicate with the audience if they do not speak the language in which the content is written.
After discussing the importance of marketing content translation, let us now look at the benefits associated with it.
5 benefits of marketing content translation
As seen in the paragraphs above, marketing content translation is of utmost importance if the goal is global marketing. It helps in providing the marketing messages correctly. Let us now look at the 5 most important benefits of marketing content translation.
1. Reach a larger audience:
Translation of marketing content helps you to reach a wider audience. It is extremely important to remove the language barrier to reach wider audiences in the international market.
2. Increase sales:
As discussed in point number 1, the translation of marketing content helps to reach a larger audience. When the audience on your site is increased, they are most likely to engage more in your site which leads to more conversion and sales. Also, users are not hesitant to open the sites if it is in their language as it provides them ease of access.
3. Improves SEO globally:
If your marketing content has been translated well into different languages, it improves the chances of SEO much better. Your business page can rank on the first page of Google if the searches are made in the target language it has been translated to.
For eg, if your content is translated into Japanese, chances are it will appear on the first page of search results made in Japanese. If it is only in English, you will not be able to target Japanese searches and Japanese people will be missed out.
4. Better customer satisfaction:
If the content is translated into the target language of the audience, it becomes much easier for a brand to deal with customer issues and solve them which leads to better customer satisfaction.
5. Better international reputation:
By having more customers spread across countries, people will start to appreciate your brand and talk about it to other people. This way your brand’s reputation in the international market will go up.
How to translate marketing content?
To translate marketing content, certain steps need to be followed to ensure the texts that are being translated are of a good standard which will help you target the correct audience. Let us briefly look at the steps involved in it.
1. Audience research:
Every language has audiences who have their own set of needs and interests. The needs and interests of the audience should be properly researched which is the first step in translating marketing content.
2. Keyword research:
It is really necessary to do thorough keyword research for the audience. You cannot simply translate keywords only.
3. Content production:
The next step involves creating universal content for translation and unique content catering to the needs of each target audience.
4. Content translation:
After doing content production, the next step you should follow is to translate the content into every target language.
5. Promotion:
It is now necessary to promote your translated content on various platforms.
As we have seen in the article, marketing is not just a local activity. If you want to increase the reach of your brand in the international market, it is really necessary you choose marketing content translation.
We at Naarg can help you with marketing content translation services. For more queries visit info@naargmedia.com We are always ready to help you.
