The role of localization in business expansion

First and foremost, let us understand the concept of localization. Localization refers to adapting a service, product, or content according to a particular place, culture, or target market. The main goal of localization is to respect the target market’s culture, communities, grammar, and format numbers. And then fine-tune the linguistic register. Now, how does localization help with business expansion?

Localization plays an essential role in the successful expansion of your business into new target markets. Not just language translation, effective localization involves adapting products, services, and content. To align seamlessly with the cultural nuances and preferences of the target audience. When we say localizing your brand, it also involves website localization, software localization of your website, software, etc.

All these localization processes ensure that your business can establish meaningful relationships with your customers by addressing local customs, values, and expectations. Furthermore, businesses that invest in comprehensive localization strategies demonstrate a commitment to understanding and respecting the characteristics of each target market.

For Instance:

One such example is Coca-Cola and its unique localization strategy. Did you know that Coca-Cola sells nearly 2 billion drinks every day all over the World? And back in the day, Coca-Cola was one of the few international brands that had been able to capture a huge global audience. All because of their unique localization strategies. Coca-Cola’s content localization power was showcased during the ‘Share a Coke’ campaign that was launched in 2013.

In this campaign, rather than just including its logo on the bottle, they would type the words’ Share a Coke with John’. Not only this but when they entered the Chinese market with this campaign, they changed their localization strategy. Just to respect the local customs of China. As in China, it is disrespectful to call each other by their initial names. Chinese people prefer to address each other by their surnames and honorific titles.

This posed a challenge for Coca-Cola, and with their campaign to promote both personal and direct connections, So, they came up with a unique localization strategy where, instead of names, Coca-Cola used phrases like ‘close friend’ and ‘classmate’. This particular strategy helped them pass the cultural constraints without jeopardizing the authenticity of their campaign. Overall, localization acts as a key enabler for business success, facilitating smoother market entry and sustainable growth.

Factors driving localization in the USA

Now the United States is not an ‘English-only’ country. More than 350 languages are spoken in the United States, and there is no official language in the United States. The United States has been the birthplace of technological advancements. And with so many cultures and ethnicities growing every day, using a localization strategy for your business is crucial. So, localization in the USA is influenced by a variety of factors, which reflect the diverse and dynamic nature of the country. Here we have listed some key factors that drive localization in the USA.

1. Cultural Diversity

As you know, the United States is a melting pot of cultures, languages, and traditions. Businesses and companies often need to tailor their products and services to cater to the diverse needs of different cultural groups.

2. Consumer preferences

In general, American consumers have diverse tastes and preferences. Localization allows businesses to adapt their offerings to meet the specific needs of local markets. Ensuring that their products and services resonate with consumers.

3. Language Differences

There is no doubt that English is the primary language in the United States. But there are numerous communities where other languages are spoken. So, localization involves translating content and adapting it to regional linguistic nuances to effectively communicate with a broader audience.

Top 10 localization companies in the USA

Here is a list of the top 10 localization companies in the USA.

1. TransPerfect

Established 25 years ago, TransPerfect, a leading translation agency, has consistently achieved success by facilitating Fortune 500 companies’ seamless entry into the global market. Its ability to provide comprehensive solutions, including media services, staffing, recruitment, multicultural marketing, website localization, and translation, sets it apart. TransPerfect’s long-standing success is attributed to its adept handling of these multifaceted aspects, making global market access not just a goal but a tangible and achievable reality for its clients.

2. CCJK

In over 2000 language combinations, CCJK stands out as a premier provider of translation services, boasting excellence facilitated by a team of native speakers who are also subject matter experts in their respective industries. These language professionals possess an intimate familiarity with sector-specific terminologies, always keeping your company’s unique needs in mind. Upholding a commitment to precision, these specialists undergo rigorous evaluations before assuming their roles, ensuring that the accuracy of translations remains uncompromised.

3. Day Translations

In the USA, DayTranslations emerges as a highly esteemed translation company, distinguishing itself through tailored services that enhance global communication. With expertise in over 80 languages, DayTranslations provides seamless and customized translations and interpretation services, catering to businesses of all sizes, organizations, and individuals. If your aim is international expansion, this organization commits to meeting all your linguistic needs with 100% accurate translations.

4. Mars Translation

For your international business requirements, Mars Translation proves to be an outstanding choice, excelling in marketing translation, advertising, as well as game and software localization. By seamlessly integrating cutting-edge technology with human translators, Mars Translation delivers exceptional services in over 120 languages, employing translation memory for enhanced efficiency. This utilization of translation memory not only ensures accuracy but also leads to significant time and cost savings for both clients and the translation service. Consequently, Mars Translation ascends to the forefront of American translation companies, offering competitive rates and swift service.

5. Tomedes

Embarking on its journey in 2007 from the USA, the global translation enterprise Tomedes has evolved into one of the largest providers of translation services worldwide, thanks to the confidence many corporations have vested in it. Ready for urgent orders at all times, the company’s qualified native translators work tirelessly to ensure the fastest and most effective outcomes. Post-project completion, Tomedes maintains ongoing communication with clients, providing comprehensive project support to guarantee thorough quality assurance.

6. Translation AZ

Based in the USA, Translation AZ stands out as an exceptional translation agency with additional offices in Europe. Armed with cutting-edge tools, technology, and an extensive understanding of cultural integration, the agency surpasses native translators in its capabilities. Offering certified translation services across diverse industries such as corporate, legal, technical, and website, Translation AZ ensures the highest quality by thoroughly proofreading translation assignments before delivering them to clients.

7. Global Link

Founded in 1996 with its headquarters in Boston, Massachusetts, Global Link prioritizes client needs in its translation services. Catering to government organizations, small enterprises worldwide, and bootstrappers, it holds affiliations with the US government and boasts certification from the General Service Administrator. Global Link translates the crucially sensitive data of government institutions, subjecting its work to rigorous quality checks to ensure compliance with federal government regulations.

8. Multilingual Connections

A renowned translation company in the USA, Multilingual Connections, supplies services in over 75 languages, distinguishing itself by offering more than just translation. In addition to translation services, the organization provides voice videos, subtitles, and audio transcription. What sets Multilingual Connections apart from its peers is its commitment to providing language translations that consider the cultural quirks of the target audience. Furthermore, the company goes beyond conventional practices, offering cutting-edge customer services and innovative technologies to meet the diverse business needs of its customers.

9. Trusted Translations

Established in the USA, Trusted Translations stands as one of the most seasoned translation companies, specializing in challenging and high-volume translations. While it has additional locations throughout Europe and Latin America, its primary office is situated in South Florida. Branded as Trusted Translations, the company places a strong emphasis on client privacy, making it the ideal choice for those seeking reliable translation services.

10. Transcend Translations

As a leading provider of language translation, localization, and interpretation services, Transcend Translation caters to the world’s top global organizations, delivering superior service in over 140 languages. They excel at making the translation and localization process easy, fast, accurate, and affordable for various content types, including documents, websites, eLearning courses, software, multimedia, and more. Transcend is at the forefront of innovation in language services, specializing in creating native brand experiences across cultures. Their pride lies in the quality of work they deliver, the relationships they foster with clients and linguists, and the positive impact they make on the community.

Everyone wants the best, and when it comes to seeking a high-quality translation and localization agency, you want the best translation agency in the game. So, to make your job easier, we have mentioned the top 10 localization companies in the USA.

At Naarg, we are dedicated to supporting various businesses in reaching a global audience in any language. Reach us at info@naargmedia.com to learn more about our professional translation and localization services.