As you know, content marketing is gaining momentum. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. And content outsourcing is gaining popularity with each passing day. But what is content outsourcing? Content outsourcing is the simple process of having someone outside your company/organization create content for you.
These are those contents that are used for marketing and SEO. Search Engines want new, high-quality, relevant content to serve users. Nowadays, consumers want up-to-date content that fulfills their needs and answers all their queries.
Content outsourcing is the process where someone comes up with ideas and creates plans and outlines for content. For content outsourcing, they have people who write or edit the content for you. They also have designers who create infographics or other visuals. After getting a general idea of content outsourcing, the question here arises of how to outsource content writing?
Read on further to know more about content outsourcing, and what are the advantages of outsourcing content writing.
Should I Outsource Content writing?
While expanding your brand to the global market, this question arises that do you need to outsource content writing? Well, the answer to this question is ‘It depends’. Content outsourcing is good for you or not it solely depends on your risk tolerance, your budget, and your goals and ambitions for your brand.
Outsourcing content writing is an excellent opportunity for your brand. Content marketing has gained immense popularity as brands and businesses are shifting their attention to content creation and content writing, using it as a way to advertise. There are many types of content writing.
Content writing is way beyond blog writing. It includes a product descriptions page, an about us page, and many more. For all these types of content writing, a professional content writer comes in handy to help you craft the online presence for your brand.
There are many reasons for you to start outsourcing content writing for your brand.
1. High-quality writing
Writing has many aspects and not everyone can be specialized in writing content. You need to have a professional content writer. Blog posts are intended to entice and inform readers while giving them insight into what your brand can offer. Outsourcing your content writing to a professional content writer will ensure professional-level high quality content.
2. Consistency
One of the essential aspects of content marketing strategy is that you need to consistently release new content. Frequently releasing content is a must. This consistency could be attained by outsourcing content writing. Professional content writers will make sure to provide you with top-notch content, which will be beneficial for your brand.
3. Time-saving
Outsourcing content writing means you get to save time and you have one less thing you need to worry about. Establishing and maintaining a business takes an enormous amount of work.
There is restrained time for you to create content while running your business smoothly. Now, this is the place where outsourcing content writing comes into use. By outsourcing your content you will be assured that your brand is in good hands while you can focus on crafting the best content marketing strategy for your business.
Outsourcing content writing gives a unique, expert skill set and powerful ideas.
How to outsource content writing?
Outsourcing your content writing will help you save time and money and ensure that the content is engaging enough and well-optimized for search engines. But the question is how to outsource content writing. Keep reading further to know the framework of steps on how to outsource content writing.
1. Determining your Goals
Outsourcing your content writing helps you get a more hands-on approach to your project. When you outsource your content, you get an enormous timespan to make decisions accordingly. Before assigning a project to a professional content writer, it is essential to determine your goals. You should consider a few points while setting your goals.
Articles needed per month
It is essential to set a monthly goal, for the number of articles and blogs you need for your brand. It is an essential step while outsourcing your content. It will ensure that you have an enormous amount of content to keep the website updated.
Length of the article
The length of the article can vary depending on the topic of the article, its target audience, and the level of detail required in the article. This step ensures that the readers have all the information they need and are not overwhelmed by information.
Purpose of the content
With a clear picture is needed on what is the purpose of the content, then it will be easier for you to communicate with your content writer. This step would help the content writer to craft an article that serves the correct purpose.
2. Defining your Budget
While outsourcing your content writing, it is essential to set a realistic budget. You need to invest in quality content. Many talented freelance writers can provide you with good content at a reasonable cost compared to any big agency.
While deciding the budget for your content writing, you need to consider the writer’s time, the cost of revision and editing, and any research materials which are required. Before hiring a freelance content writer, make sure to study the market and compare the rates.
3. Comparing content providers
Once your budget is decided, it is time to look for content providers. While researching for the content provider you need to look for companies that have experience in producing the type of content you need. This can also be done by finding quality content writers.
Platforms for freelancers
There are many freelancing platforms where you can find good content writers for your project. Depending on the type of content you need to find freelancers on various freelancing platforms. Some of the freelancing platforms which are most common are Upwork, Fiverr, and many more.
Some online communities also help to find freelance content writers like Linkedin and Facebook groups. These are some of the great places to find freelance content writers.
Requesting for price quotes
Once content writers are successfully shortlisted and are ready to provide you with content writing services, request price quotes, so it will be easy for you to know what to expect. Inquire them about their discount policy or terms and conditions that can affect the price.
If there is a company or agency that you are considering, make sure that the agency offers a range of prices. It is essential to get great value for your money.
4. Testing Multiple Candidates
Outsourcing content writing has one benefit: you can test multiple candidates then you can decide who works best for your brand. This step can be a time-consuming process, but you can also get help from a third-party agency that can help you look for the right candidate.
5. Onboarding process
Once the screening gets completed, it is time to add that candidate to your content marketing team. Keeping them informed about the onboarding process is essential. Communication is the key. Communicate more often with your outsourced writers and let them know what they will be doing.
What are the advantages of outsourcing content writing?
Outsourced content writing is best known as an investment for the future of a brand. It may seem riskier to provide control of your project to a third party, but it is a minor sacrifice you need to make while considering the benefits. Here are the advantages of outsourcing content writing.
1. Saves Money
Whenever a brand or business gets established, it is to make money. And every business/brand wants to keep costs low and increase turnover. Outsourcing content writing saves the cost of employing people full-time and providing them with all the employee benefits related to the job. By outsourcing content writing, you could be more flexible with the money.
2. Fast Turnaround time
Outsourcing content writing saves time, has quick turnaround times, and completes content or a project within a week.
3. Expertise and Experience
Outsourcing firms provide employees with pronounced and extensive knowledge and immense experience in their field. You can easily handpick the person for your job. There is no need to give any training as they are already experts in their fields. The experienced content creators are up-to-date with the latest trends and styles to remain relevant in the industry.
4. Better Return on Investment
With professional content creators, you can achieve a higher return on investment. Outsourcing content writing helps a brand get more traffic, leads, and engaged readers. Outsourced content creators are experts in generating leads, and getting more traffic. It helps in getting your brand more visibility and attracting more clients.
These are some of the advantages of outsourcing content writing.
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