Content writers are generally known as storytellers for their brand/company. Content writers convey helpful, meaningful, and insightful information. Content writing is the process of writing, editing, and publishing content. Content includes videos or podcast scripts, blog posts, press releases, product or category descriptions, and social media copy.
Content creation has become a critical component of business marketing strategies. In a recent study it was revealed, almost 70% of companies profoundly plough money into content marketing. Nowadays, content writers are much more in demand than ever before.
Marketers use content to guide their businesses and prospects through the different stages of the journey. There are so many companies around the world, and all of them are fighting for the audience’s attention, and for this, they need quality content and targeted content to reach potential customers.
Content marketing has become crucial for any business, but considerable investment is required to create content. Freelancing content writing is becoming a norm, it is witnessing an upward trajectory.
Companies always look for knowledgeable writers who create content that can resonate with the target audience. Content writing agencies specialize in executing content marketing campaigns. Freelance content writers provide different perspectives for creating content marketing campaigns.
Here, we will be discussing key factors that determine content writing cost and how much content writing costs. And how to find the best agency for affordable content writing services.
Key Factors that determine content writing cost
Content has become an essential aspect of any marketing campaign. In India, the content writing cost is quite inexpensive compared to other countries like the US or the UK. Here are some of the factors out of many that determine content writing cost.
1. Word Count
Word Count should be kept in mind while working on content writing or freelance content writing. The length of your writing project can indirectly help and hurt your rankings. There is a general rule in content writing to follow that long-form content outshines shorter content. Longer contents fetch higher rates.
Word Count is the length of the content, whether it is a story, blog post, article, or novel. Word Count helps select readers. Some freelance content writers charge per word because sometimes their work is determined by the number of words published in the article.
2. Subject-Matter Expert
SMEs are also known as Subject Matter Experts, it plays a key role in content writing. Hiring a subject matter expert for your content writing project also determines the cost of content writing services. Also, combining the powers of subject matter experts and experienced writers can put together well-organized and well-written content.
SMEs help you give essential insights and content for your marketing content campaigns and help the readers get engaged with your content. Subject Matter Expert also helps with SEO content by providing keywords that will help the readers easily find you in web searches.
3. Experience Level
Marketers pay more for the services of an experienced content writer than for newcomers who are just starting and developing their portfolios. For instance, a new writer who is just starting will charge much lower fees, whereas an experienced writer knows their value for a day and will charge accordingly.
Experienced writers calculate their work, how long it will take to research and prepare for writing the content, and how long it will take to complete the end product. They also calculate their hourly rate for their content and also what their per-word rate should be.
4. Content-Type
Content writing includes different forms of content. Each type of content serves a divergent purpose and promotes the product or service differently. Some conventional formats used for content writing are Product descriptions, articles, web content, press releases, email newsletters, and ebooks. Contents that are more likely to engage more audience will automatically cost higher in price. Conversion-focused content is more complex and requires more time to prepare and do in-depth research for the required content.
How much does content writing cost in 2023?
There is a disparity in content creation costs across the world. As we know, content writing includes many formats and its prices also vary widely. Blog post content is in huge demand as it plays a crucial role in generating traffic. In India, the price of blog post content lies between 100$ and 300$ for a blog with 1000 words. And for experienced writers, the per word cost is charged between 0.10$ and 0.50$.
For Website Content, the cost varies. The role of website content is to educate users, so it is highly critical. For websites, businesses generally hire experienced content writers. Web content cost depends on the length and unit of pages. In India, the cost of web content lies between 2INR to 6INR per word.
Freelance content writing has seen a surge in recent years. Many freelancers struggle to find the prices for their services. Freelance content writers can choose between the pricing models which are on an hourly basis, pay per project, and pay per word. Independent content writers earn 0.10$ per word.
In a study, it was revealed that 12% of freelance writers earn between 0.25$ and 0.49$ per word, and 8% of freelance writers make less than 0.24$. Freelancers are generally considered newcomers in the market. They have little to no access to high-end customers and all these contribute to low pricing.
Experienced writers who have established themselves on various sites such as Linkedin, Upwork, and similar sites charge higher pay rates. Experience writers have built a loyal customer base for themselves. In a survey, it was revealed that 6% of experienced content writers make between 50$ and 75$ per hour, and 3.5% make between 76$ and 100$.
These are some of the estimated costs of content writing.
How to find the best agency for affordable content writing services?
Today, 90% of companies market themselves with content, potential consumers connect with the company because of content marketing.
High-quality content and informative content build the online presence of the business as well as market the business, it is necessary to hire a good content writing agency that will help achieve your goals. Here are a few things to consider while choosing an agency for content writing services.
1. Evaluating past work of the agency
While choosing an agency, it is essential to go through their samples so that you can make a judgement and understand the information they provide. It gives you a better understanding of their working environment.
2. Going through their SEO
SEO helps companies to connect effectively with their clients and target audience. Always look out for agencies that create SEO-friendly content. Having a good SEO ranking of an agency helps you produce SEO-friendly content.
3. Revision Policy
While creating content, there are times when some modifications are required. There will be a time when you would demand the agency to modify the content with minor or major corrections. Sometimes for these corrections, some agencies charge extra. Always choose an agency that has a flexible revision policy so that the path of your content creation is hassle-free.
4. Consistency is the Key
Choosing an agent who is consistent with their work is essential. It will be a disadvantage for you if you associate yourself with an agency that over-commits its work and is not consistent enough. You have to keep in check the consistency of the agency you work with so that your end product does not get hampered.
These are some factors when choosing an agency for content writing services.
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