Did you know that 88% of companies surveyed by Lokalise state that they are either already localizing their products or planning to do so in the next 18 months. Localization has become an essential part of the industry, but it is not as easy as it sounds. When expanding to a new target market, it […]
Challenges of Localization: A Handbook for Global Companies Read More »
Both standardization and localization are global approaches that can benefit a company. These two approaches should be considered when designing a global marketing strategy. Both these approaches can bring value to your brand. But both marketing strategies might not be suited for certain kinds of business. Using a standardization process or a localization process depends
Standardization vs Localization: Which Is Best? Read More »
When we talk about going global, it is not about globalization it is all about localization. For any company that wants to achieve immense success in the global and international markets, it is necessary to put your local customers first. For your platform to be accessible to everyone, it is essential to localize your software
Breaking Down The Software Localization Process Read More »
It has been rightly said that with the help of the right tools, life becomes much easier. And when it comes to translation and localization, using the best makes life easier for everyone involved in the localization process. But how do you choose the best software localization tools to make your business grow efficiently and
7 Software Localization Tools Every Business Needs Read More »
In today’s globalized world, app localization has become a must. Whenever this app localization is implemented well, it helps apps to improve their app store ranking, increases downloads, and enhances revenues. App localization encourages adaptability and familiarity by going local. The main goal of an app developer is to increase their app’s visibility and exposure,
10 Best App Localization Tools In 2024 Read More »
Website localization has become essential if you wish to sell your product or service across different countries. As we all know, language is the backbone of communication however, when it comes to website localization it is way more complicated than just copy-pasting content from google translate. Website localization tools support the website developers and project
7 best website localization tools in 2024 Read More »
Localization has become an essential aspect of our day-to-day lives. There are billions of people who use localized content every single day of their lives. It is a proven fact that localization is more than just mere translation. It is about adapting an experience, this requires a comprehensive understanding of the targeted culture’s attitude, ethics,
What is Localization Strategy and why is it important Read More »
We all have faced an issue while trying to set up an electronic device that originally was constructed in another language, and that is where software localization comes into use. With software localization, a program can be usable and enjoyable to use. There are billions of people who prefer to engage with content or products
What is Software Localization – An Ultimate Guide Read More »
A company that specialized in developing educational apps for children had enjoyed success in its home country, but it had aspirations to expand its reach globally. However, when it launched its products in a foreign market, it quickly became apparent that it was facing a major problem. The company realized that it had failed to
What is language localization – A comprehensive guide Read More »
Video has become a dominant way to communicate. More than 68% of people would rather watch a short video than read an article. Approximately 100 million people watch videos daily. At the moment’s request, the most conclusive tool to engage consumers and attract further business is videos. With our world expanding ever so fast, the
What is video localization and why is it important? Read More »