Think of having a top-class store, with the best products, but no one passing or coming in due to the locked front door or the invisible sign. That’s what a poorly optimized website is like. It is indeed so. Although great looks and appealing content will catch and hold the attention of users, technical SEO […]
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You must have heard this phrase before—’ Lost in translation’—many times. Why do you think we say that? Sometimes, marketing materials need localization and not just translation. There are times when only the translation process fails to understand the intended picture, which leads to a huge difference between the intent and the impact. This is
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Cultural differences in global business are the first thing you must know and navigate to expand globally. Because what resonates in one country might fall flat in another, or worse, it might offend your target audience. Take KFC’s example; its slogan ‘Finger-licking good’ was mistranslated in China to ‘Eat your fingers off’. This particular instance
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You must have heard about the world’s largest fast-food chain McDonald’s. It has successfully penetrated diverse markets and cultures. What do you think is the secret ingredient for their global business success? Yes, you guessed that right! Localization. McDonald’s tailored its menu to suit the tastes and preferences of its customers. This localization strategy has
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Did you know that in 2022, the FIFA World Cup offered a glimpse into the evolving technology when millions of fans worldwide could follow the live commentary and social media updates in their native languages? This instance illustrates how real-time localization is becoming an indispensable tool, enabling organizations to connect with their audiences quickly and
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Today’s brands are constantly working and searching for ways to break into new markets and connect with diverse audiences. Imagine you have done everything for your content to launch in a diverse market. But what happens when your perfectly crafted content falls flat in a different cultural context? Now that is where multimedia localization steps
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You must have heard about the popular messaging app WhatsApp; it has become a global phenomenon. And all because of its crucial localization strategy. In India alone, WhatsApp has over 400 million users, and it is projected that it will reach 795.67 million users by 2025. This messaging app supports several regional languages like Hindi,
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Did you know that Coca-Cola changed the name of its product from ‘Coca-Cola’ to ‘Kekoukele’ in China, which translates to delicious happiness? This was particularly done to maintain the brand’s voice in the country while meeting the needs of consumers. With localization and localization project management, businesses are no longer confined by borders. Businesses are
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As you know, businesses are no longer confined to their local markets. In our globalized world, the digital age has opened up many opportunities for businesses to reach customers across the globe. However, these opportunities often come with significant challenges. One of the most crucial yet frequently overlooked aspects of expanding into international markets is
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In today’s global market, localization automation is more critical than ever. This advanced process ensures that content reaches diverse audiences efficiently and effectively. Businesses can seamlessly manage their multilingual content using tools like Translation Management Systems (TMS) and machine translation. But what exactly is localization automation, and why should your business consider it? Want to
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