Language solutions for Marketing and Advertising
Naarg’s dedicated writers help to raise brand awareness and reach audiences in their native languages through transcreation and script adaptation for regional audiences.
Language solutions for Marketing and Advertising
Naarg’s dedicated writers help to raise brand awareness and reach audiences in their native languages through transcreation and script adaptation for regional audiences.
How translation benefits marketing
The key purpose of translation is to promote communication across borders and cultures. There are countless languages spoken in the world, which in the end makes all of us different from each other. Apart from making us different, these languages also create a barrier to communication. Communicating with people living in another country or conducting business on foreign grounds becomes difficult. So how are we supposed to market our products/services to people whose language we can’t understand? That is where translation becomes a way to solve this problem and help market our products/services without any border and language limitation.
The benefits of translating content to promote marketing include:
- Increased trust and loyalty from global customers
- A harmonious brand experience across all markets.
- A platform for testing new markets
- Communication made easy and effective
- Having a competitive advantage over your peers
- Increase in the reputation and prestige of the company increase
- in the profitability of the company.
All the benefits mentioned above help in achieving the marketing goals of a company.
Big companies are investing in translation services.
It is no secret that translation is implemented in marketing. It’s an age-old practice and a tried-and-tested method.
How does translation help in increasing the reach of the product/services?
Reaching the audience in their language would definitely have a great impact on them and would without a doubt create the right ambiance to engage with them. More avenues to engage with your customers means better interaction with them, which would result in increased sales. This way, the translation service helps increase the revenue of the company, thereby becoming an effective marketing strategy.
Frequently Asked Questions
The role of translation in marketing and advertising is like oxygen for breathing. For any marketing or advertising campaign to be successful, the content has to be properly localised or translated based on context. Without translation, none of the ads for any brand would reach a wider audience.
Marketing is simply informing people about our product or service. Because only 80% of the global audience understands English, reaching them in their native language makes them own the product and increases trust from the user’s perspective.