Content—you must have heard this word everywhere. From Instagram and Tik Tok to YouTube, there is content. No wonder everyone says that content is king. But have you ever wondered why? One of the many reasons is that content gets you engagement.
However, this is merely the very beginning. Content is essential because it connects with people on an emotional level. You need to crack the code as to where the target audience’s emotions tick, and then the ball is in your court. Now the question here is, how do you know the right nerve of the target audience?
This is where content marketing translation comes into play and will be worth your time. But if content marketing translation is not done correctly, it can fall flat on your face.
In this blog post, we will tell you about the importance of content marketing translation and guide you on how to perform content marketing translation so that your efforts can bear fruitful results.
What is the importance of content marketing translation?
Before understanding the importance of marketing translation, first understand what content marketing translation is. The process of adapting content designed to attract, engage, and convert a target audience, like blog posts, videos, podcasts, social media posts, etc., and translating it into another language according to the target audience is known as content marketing translation. And why is it done?
It is done to ensure it achieves the same results with the new target audience in a different language. Now, back to the question: what is the importance of content marketing translation? Did you know that in 2022, the average time spent on social media by internet users worldwide amount to 151 minutes per day? If you are running your business online and your website does not have multilingual content then you might be missing out on a large base of customers.
Websites are considered the brand voice of any business. In a CSA report, it was mentioned that 40% of consumers will never buy from a website that is not in their language. And by translating marketing content, you can attract a target audience and tap into the global market. A potential content marketing strategy is to build a reputation for your business and focus on translating marketing content into the target language.
Top considerations for content marketing translation
You have spent so much resources and time building your brand, and now it is time to translate marketing content into the target language. So, what considerations do you need to keep in mind while translating marketing content?
Don’t worry; we have curated a list of top considerations to keep in mind.
1. Understanding the Target Audience
Always try to understand the cultural nuances, preferences, and expectations of the target audience. And tailor your content accordingly to resonate with their interests and values.
2. Subject matter experts
When working on translation of marketing content, always work with professional translators who are fluent in the target language and have expertise in the subject matter.
3. Local SEO
Always optimize translated marketing content for local search engines, including relevant keywords and phrases that are relevant to the target market.
Benefits of effective content marketing translation
The benefits of effective marketing translation for your business go way beyond expectations. It offers numerous benefits for your business if you are looking to expand your market presence. The main advantages are listed below.
1. Expanded Global Reach
When you translate your marketing content, it allows you to connect with a more diverse audience. Your business could reach new target markets that were previously untapped due to language barriers.
2. Increased audience engagement
As mentioned above, 40% of customers will never buy from a website, not in their language. And data doesn’t lie. When the content is available in the target audience’s native language, it is more likely to resonate with them resulting in higher engagement rates.
3. Enhanced brand visibility
When you target the international market through a translation process, it improves your brand’s visibility and recognition, making your brand and business more memorable among diverse audiences.
How to perform content marketing translation
To perform content marketing translation, it involves several steps to ensure that your content is effectively translated and adapted for different languages and cultures. Here is a list of steps involved in performing content marketing translation.
1. Define your target audience
The first step to performing marketing translation is: to clearly define your target audience. Conduct thorough market research to understand the preferences, needs, and behaviors of the target audience.
2. Select the right content
It is essential to determine the content pieces suitable for the translation process. It is good to start with high-impact content; it will increase audience engagement.
3. Hire a professional translation agency or professional translator
Consider hiring a professional translation agency having expertise in the industry or niche for better accuracy. It is always best to work with professional translators proficient in both the source and target languages.
4.Create a glossary
Develop a glossary or content style guide that outlines brand guidelines, tone of voice, and writing style to maintain consistency. This glossary also helps with future translation projects.
5. Localization
Always customize your content further, if necessary, to suit regional and cultural differences within the target language, like variations in dialects, cultural practices, etc.
Content marketing translation requires careful and considerate planning, attention to detail, and a commitment to provide culturally relevant content to your target audience.
Need a hand translating your marketing content? Look no further!
We are Naarg, a global language services provider that supports various businesses in reaching a global audience in any language.
Contact us today to learn more about our services.
