Importance of a global content strategy for business

Before understanding the importance of global content strategy, let us understand the definition of content strategy. The process of planning, developing, delivering, and managing content is known as content strategy. A global content marketer plays a variety of roles, including market research, setting company objectives, user journey mapping, content creation, messaging and branding, managing workflows, using tools for content, and developing content guidelines and best practices.

All these processes are done on a much larger scale through a global content strategy. And regarding the importance of content strategy, it is of paramount importance for businesses seeking to expand in global markets. Businesses with a complete Global Content Strategy can adjust their content to unique cultural, linguistic, and regional preferences, building a stronger relationship with local audiences. This personalized approach demonstrates that the organization knows and recognizes the distinct requirements and perspectives of its clients, which ultimately generates trust and trustworthiness.

For instance, In 2015, a Tesco store in London featured Smokey Bacon Flavor Pringles with the word “Ramadan Mubarak,” which translates to “Blessed Ramadan.” Did you see the problem here? First, the display was up during Ramadan. Second, All pork, including bacon, is classified by Islamic dietary laws as haram, or off-limits to devoted Muslims. It sparked a lot of discussion among Muslim buyers on social media channels.

Global Content Strategy promotes search engine optimization attempts across several locations, allowing firms to rank higher in local search results and achieve a competitive advantage in diverse markets. This customized SEO strategy increases the likelihood of contacting potential clients when they are actively looking for items or services. Companies can position themselves for long-term success in the increasingly interconnected world of business by recognizing the necessity of catering to global audiences and implementing a well-planned strategy.

Key components of a successful global content strategy

Content marketing strategy is for every business. But it is also essential to understand the component of a successful global content strategy. Here we have listed a few key components of a successful global content marketing strategy.

1. Recognize Cultural Differences and restrictions

Global content marketing is not just about creating content and distributing it in different time zones. It goes beyond just the timely delivery of content. It is about understanding the target audience and resonating with their cultures, values, sensitivities, behaviors, beliefs, and outlooks. Identifying this fine line of difference is not simple but it is crucial. Considering local perspectives is essential when creating global content. There is a small line between what is considered decent and what is considered taboo, or simply not OK. What you consider normal and amusing may be the polar opposite in another society. While content is always king, perspective takes the throne this time.

2. Understand Your Audience and Their Location

A successful global marketing strategy cannot be launched if you do not know your audience accordingly. You must know the ins and outs of your target audience and their location. Understanding their nuances, idiomatic expressions, local holidays, politics, current events, and terminology. How it differs from your company’s locale (for example, “soccer” is “football” pretty much everywhere else in the world), even spelling (e.g., “favorite” verses “favorite”). These are minor differences you cannot overlook. There are numerous ways to deliver your brand messaging to your customers; blog posts to infographics, white papers to video content.

Challenges in Global Content Strategy

Developing and creating a content strategy also comes with different challenges. Here we have listed some common challenges you would face while creating your content strategy.

1. Language and Cultural Differences

Languages, dialects, and cultural norms vary by region and country. Adapting information to local interests and maintaining cultural sensitivity can be difficult.

2. Content Localization:

Accurately translating material while retaining the intended meaning, tone, and context can be difficult, especially in languages with unique structures and nuances.

3. Regional Regulations and Laws

Compliance with varied geographical regulations, legal requirements, and censorship laws can have an impact on content dissemination and messaging.

4. Competing with Local Content

It can be hard to compete with established local content makers because they may have a better understanding of the target audience and market.

How do you measure the success of a global content strategy?

As we know, businesses are uplifting because of their customers. And while customer retention is incredibly essential, attracting new customers is also essential to grow your business. Customer retention is one of the metrics used to determine whether your content marketing efforts are having an impact.

Here we have listed measures to regulate the success of your global content strategy and also give you an understanding of the effectiveness of your performance.

1. Sources of Traffic

It’s exciting to learn that your content gets consumed by the target audience. But how did your target audience learn about it? A genuinely successful content marketing strategy will use compelling content to attract new potential clients. On the other hand, you may be increasing engagement with prior customers or future consumers who are on the fence. It is still beneficial because it can generate repeat business.

2. CTR (click-through rate)

Acknowledging your CTR, or click-through rate, is essential to understand that your content is effective. Target audience consuming your content, like blog posts, are moving towards action or not? Are they visiting your website or not? These are essential questions to understand. And CTR helps you gain insights.

3. Backlinks and content sharing

The true test of your content is when it is shared. Is the content turning out to be suitable for consumers to share with other audiences? If the content is being shared enough, then Google sees it as the solution and shows it to more people.

4. Keyword Ranking

Choosing the correct keywords for your target audience is an important component of content marketing. Finally, consider the following question: “What are your potential customers searching for on Google?” Once you’ve worked out what those words are, you can incorporate them into your article and, perhaps, be found more readily.

These metrics will help you navigate through your customer base and determine an effective global content strategy.

We are Naarg, a global language services provider supporting various businesses in reaching a global audience in any language.

Contact us today to learn more about our services.