Did you know that the video game industry will hit USD 583.69 billion by 2030. The success of video games in the global market has impacted the creation of more engaging and immersive experiences for customers worldwide. And this has led to the expansion of video game localization services. A recent report stated that only 25% of the game consumer market is English-speaking. Gaming should be interactive and the goal should be to create a fantastic user experience that captivates the imagination of gamers.
Read this blog to understand the importance of localization in the gaming industry and 5 best game localization tools used to localize mobile games and video games.
Importance of Localization in the gaming industry
Game localization is the process of adapting video games and mobile games and content related to them to different markets, cultures, and languages. Localization in the gaming industry has become essential for game developers to reach a global audience and maximize revenue. Localizing a game ensures that the game is culturally relevant to the target audience. Game localization also provides a competitive advantage as it will differentiate a game from others in the market.
It also increases brand recognition and more downloads in the app store like google play. A classic example of mistranslation in the gaming industry is the Legend of Zelda II, in this game the character was allegedly called ‘Errol’ or ‘Erol’ in the original Japanese version, but during the translation of this game, the character of this game announced himself as a mistake, i.e.,’ I am Error’. Now you understand why game localization is essential.
The localization process is done with the help of localization tools. The localization process of games also involves localized quality assurance testing. This testing allows the localization team and developers to ensure that their video games and mobile games will meet expectations when released in a new target market. Game localization service has become an essential part of the gaming industry as it helps the game development team maximize its success.
Benefits of using Game Localization tools
The game localization tools team provides a wide range of benefits to the game development teams. Here is the list of benefits of using good game localization tools.
1. Consistency
Game localization tools ensure consistency in game development. Localization tools use standard terminology and translation memory to reduce errors and inconsistencies.
2. Improved Efficiency
Game localization tools automate the localization process. It automates many time-consuming tasks that are involved in the localization process. It allows the game developers to focus on the other aspects of the game development process.
3. Increased Quality
Localization tools also provide quality assurance translations that are accurate, engaging, and culturally appropriate. Quality assurance check improves the overall user experience and increases the likelihood of success in target markets.
4. Cost-Effectiveness
Game localization tools significantly reduce localization costs, which saves time and money for the localization process and increases the overall efficiency of the localization process.
5.Improved localization management
These localization tools provide a platform for managing localization projects. The localization projects are managed by the Project manager and Localization team. The Localization tool also allows collaboration with game translators to ensure that all the aspects of the localization process are efficient and coordinated.
Five best game localization tools
The game localization process has become an essential aspect of the gaming industry. We have curated a list of the five best game localization tools.
1. Crowdin
It is a cloud-based localization tool that is used for the game localization process. One of the essential features of this localization tool is that it allows real-time collaboration, translation memory, and machine translation integration. This tool also offers project management and quality assurance checks. With the help of this tool, you can easily automate the localization process.
2. Smart CAT
It is a cloud-based tool and is considered the best free CAT tool. This tool comes with all the essential features like translation memory, glossary, ability to restrict access to source files, and workflow. As it is a cloud-based tool, the localization team of translators, proofreaders, and project managers can access the localization project from anywhere.
3. SDL Trados Studio
It is a popular tool for game localization, it offers a range of features such as translation memory, machine translation integration, and terminology management. It has an intuitive user interface. It is used by many game translators and game localization teams. It saves time and money in the long run as it allows users to save the translations for future reference.
4. Word bee
It is a cloud-based translation management system that helps streamline the game localization process. It comprises some essential features like project management, automated workflows, and collaboration tools.
5. MemoQ
It is a translation memory software commonly used in the game localization industry. MemoQ offers a range of features such as terminology management, machine translation, and quality assurance check.
With the help of Naarg, get the best experience in professional gaming localization services. Our video game localization services will make your games engaging and enjoyable to various audiences in your targeted languages and markets.
Want to learn more about our gaming localization services, reach us at info@naargmedia.com to know more about our services.
